CSI must change gear to confront the new reality

By Marcus Coetzee – Management Consultant Back in January 2019, most businesses were pursuing a Corporate Social Investment (CSI) strategy which had been fine-tuned over the years. Then the pandemic hit South Africa in late March. Everything changed. CSI activities pivoted, refocused and were fuelled by adrenalin and empathy. CSI entered crisis mode. Mitigating harm …

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