June 17, 2025

CSR deserves creative courage, not compliance

Community & Impact, In the News / Chris Buchanan

Corporate Social Responsibility (CSR) shouldn’t be treated as a checkbox—it’s an opportunity to build meaningful, purpose-driven connections with society. That’s the message echoed in a growing call across industries: stop letting CSR become a creative wasteland. By Harshal Thakur – Social Samosa In a thought-provoking analysis, experts argue that brands often treat CSR as a […]

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CMOs called to lead on sustainability at Cannes Lions

At this year’s Cannes Lions International Festival of Creativity, the United Nations Global Compact spotlighted a bold new agenda for corporate marketers: drive sustainability from the C-suite. By PR Newswire Unveiled during a panel titled “CMOs Leading for Sustainable Growth”, the UN Global Compact introduced its CMO Blueprint for Sustainable Growth, urging Chief Marketing Officers

CSR deserves creative courage, not compliance

CMOs called to lead on sustainability at Cannes Lions

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