What does it take for a homegrown township business to land on major retail shelves? For Patha-Patha Sauces, it’s been a journey of grit, growth, and the power of local partnerships.
Launched by entrepreneur Karabo Phetla, Patha-Patha Sauces began as a passion project in a Soweto kitchen — blending unique African flavours inspired by childhood meals around the family table. The name itself comes from the joyful Zulu word for ‘touch-touch,’ reflecting how Karabo’s recipes bring people together.
By BizCommunity
Getting into Pick n Pay’s small supplier programme wasn’t overnight. It took more than a great sauce: Karabo had to scale up production, refine packaging, master supply chain logistics, and meet strict food safety standards — all while staying true to her community roots and her brand’s proudly South African identity.
“Patha-Patha shows that township entrepreneurs can play on big retail stages if they get the right support — and have the courage to learn fast,” says Karabo.
Through Pick n Pay’s Enterprise Supplier Development Programme, small brands like Patha-Patha gain mentorship, technical assistance, and access to new markets that would otherwise be out of reach. It’s a practical example of inclusive retail supply chains in action — with real local impact.
What’s next? Karabo plans to grow Patha-Patha into a household name, expand product lines, and inspire more township entrepreneurs to take the leap from street corner to supermarket aisle.
For South Africa’s small business sector, stories like this prove that with the right ecosystem, township businesses can thrive, create jobs, and add real flavour to the national economy.
