Impact SA

King of #MakingADifference

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In 2012, King Price stepped into the South African insurance industry as the first insurer to offer car insurance premiums that decrease monthly.

The fuel that powered this innovation? Our desire to change lives for the better. Our commitment to #MakingADifference is supported by our vision: Lower premiums; Higher purpose.

Thanks to our unique business model, we’ve been able to save our clients nearly R200m in decreasing premiums and assist organisations in need across SA.

The Mergon Foundation

Our major shareholder, the Mergon Group, has directed more than R500m to charities, via their Mergon Foundation, since we launched. The Mergon Foundation is a not-for-profit trust that was established in 1980 and has assisted charities like LIV Village, Learn to Earn, The Viva Foundation and countless more.

Mergon Foundation acts as a resource partner to ministries that expand God’s kingdom and bring hope and restoration to communities across Africa and the Middle East. The Group established Nation Builder, which inspires and equips the business community to lead in social change through a strategic CSI focus.

The Mergon Group also recently established a gap fund to enable nonprofit organisations (NPOs) to keep their doors open during the Covid-19 crisis. The fund addresses sustainability and the distribution of resources. The funding we’ve directed to this gap fund has enabled a number of NPOs that feed communities in need to keep their doors open.


Because we’re ‘the little guys’ in the insurance industry, we’re committed to helping other ‘little guys’ and education is an important focus for us. This year alone, we’ll contribute R121m to tertiary education by funding scholarships through iCOLLEGE.

Cheerful Givers

Cheerful Givers is a nonprofit company that focuses on equipping daycare educators in the informal sector with basic skills in early childhood development, which helps to ensure that children are better equipped to succeed during their primary school years. Cheerful Givers also does counselling and rehabilitation and prepares Bible school training programmes.

As a small token of our appreciation for the work that Cheerful Givers does, we provide assistance in the form of food donations and financial contributions.

Brave to Love

Brave to Love is an NPO that wouldn’t be able to do its work without its volunteer workforce. They offer relief work, serve at shelters for addicts, and support orphanages, abuse victims, sex workers and human trafficking victims across the country. We back the big-hearted Brave to Love team with financial contributions.

Missing Children SA

For the past 13 years, MSCA (an NPO that specialises in missing persons cases) has worked closely with the SA Police Service, nongovernment organisations and private groups to assist with recovering and safely returning missing persons.

In light of 2020 proving to be a challenging year for many organisations across the world, the King reached out to MSCA in May 2020 to offer financial support. Thanks to this, MSCA has been able to remain committed to their vision: to serve the most vulnerable members in our society and to create a safer community for all.

Living Kids Sports Academy

Like all the other organisations and NPOs we support, Living Kids Sports Academy is passionate about what they do. Through playful sports activities, they aim to reach as many children as possible and develop their fine motor skills, auditory memory, language capabilities and more.

They’ve also partnered with Care for Education, provides educational resources and training to offer fun-filled educational programmes to pre-schools in Eersterust and Mamelodi, which we proudly sponsor.

Contact: Marno Boshoff




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