Impact SA

MySchool MyVillage MyPlanet – Leading community loyalty programme sustains donations during pandemic

Underdog Project - one of the MySchool charity recipients
  • Despite the tremendous challenges many faced during the Covid-19 pandemic, South Africans continued to make a difference by donating nearly R95 million over 2021.
  • MySchool MyVillage MyPlanet hopes to accelerate its impact in 2022, as the programme celebrates its 25th anniversary this year. To date, the program has raised R890 million for worthy causes.

MySchool MyVillage MyPlanet (MySchool) was established in 1997 by a Johannesburg-based parent who wanted to help his child’s school raise more funds in an easy and sustainable manner. Since then, MySchool has gone from strength to strength and is celebrating its 25th anniversary this year.

While the community loyalty programme has many retail partners nationwide, its main partner is Woolworths South Africa. The give back platform initially focused solely on providing supporters with the opportunity to give back funds to their local schools every time they shopped at participating retailers but expanded in 2007 to assist “Village” and “Planet” causes due to the vast and growing need in South Africa.

Despite the challenges, many South Africans continued to find an opportunity to give

Pieter Twine, General Manager of MySchool said, “Despite the unprecedented socio-economic challenges the world has faced over the past two years, it has really been encouraging to see that South Africans have continued to give back and support those in need.

Twine added; “We currently raise over R7 million a month for good causes and are very fortunate to have well over a million regular supporters who swipe their MySchool cards with their purchases, thereby supporting over 8 000 schools, charities, as well as animal and environmental organisations across the country.”

Growth prospects for 2022

The programme’s goals for 2022 include growing the number of active users, increasing support for partners and the funds given back to beneficiaries. MySchool also aims to complete several major corporate social responsibility initiatives over the year.

“MySchool has recorded good, sustained growth, even during tough economic times which reflects South Africans’ unyielding commitment to building a country we can all be proud of. Our success also illustrates the great faith that the public has placed in us, to ensure transparency and to distribute funds raised for charities and schools that they have personally chosen to support. We are excited as to what this year has in store for us as we celebrate 25 years of giving,” concluded Twine.


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