Pick n Pay’s enterprise and supplier development push is opening doors for emerging brands, giving small producers shelf space, mentorship and a route into national retail. The promise is scale, credibility and a clearer pathway from kitchen-table startup to stable business.
By Jamie Bennjamin – Daily Maverick
The gains come with real pressures. New entrants face tight margins, promotional costs, strict quality compliance and the operational strain of servicing large orders while maintaining cash flow. One late payment or stock recall can wipe out months of progress.
Access to affordable working capital remains the biggest hurdle. Growing firms need funding for packaging, logistics and inventory, yet many are still too young or thinly capitalised for mainstream finance. Without timely credit, scale stalls.
Partnerships help — but concentration risk is high. Heavy reliance on a single buyer leaves suppliers exposed to range changes, delistings or tougher terms. Diversifying channels, from independent retailers to e-commerce, is essential for resilience. The takeaway: retail partnerships can fast-track growth, but only when paired with cash-flow support, realistic trading terms and practical capability building. Otherwise, supplier dreams may take flight — only to face turbulence.
