The Awethu Project is pioneering a new approach to identifying talented entrepreneurs in under-resourced South African communities. Applicants don’t need any minimum level of education, business experience, capital or even an investable idea. The only requirement is that an applicant comes from an under-resourced background and can prove that they have world-class entrepreneurial potential through Awethu’s Talent Identification Process.

Community & Impact
The purple speedos are back! The Hollard Daredevil Run returns for 2026
It’s the one day of the year when thousands of South African men proudly swap formal work wear for purple speedos, all in the name

