Impact SA

June 17, 2025

CSR deserves creative courage, not compliance

Corporate Social Responsibility (CSR) shouldn’t be treated as a checkbox—it’s an opportunity to build meaningful, purpose-driven connections with society. That’s the message echoed in a growing call across industries: stop letting CSR become a creative wasteland. By Harshal Thakur – Social Samosa In a thought-provoking analysis, experts argue that brands often treat CSR as a

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CMOs called to lead on sustainability at Cannes Lions

At this year’s Cannes Lions International Festival of Creativity, the United Nations Global Compact spotlighted a bold new agenda for corporate marketers: drive sustainability from the C-suite. By PR Newswire Unveiled during a panel titled “CMOs Leading for Sustainable Growth”, the UN Global Compact introduced its CMO Blueprint for Sustainable Growth, urging Chief Marketing Officers

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