Selebogo Molefe is redefining entrepreneurship radio through YOUFM’s Business Hour, a platform that has fast become essential listening for South Africa’s SMME sector. Known as “The Reluctant Guru,” Molefe blends authentic entrepreneurial experience with tactical insight, offering practical tools and inspiration for small business growth.
By Kgomotso Moganedi – Times Live
With his signature energy and deep understanding of township and rural economies, Molefe is helping demystify funding, compliance, and scalability — while spotlighting real stories from the frontlines of business. The show isn’t just informative; it’s a rallying cry for inclusive economic empowerment.
Whether you’re a startup founder, informal trader, or growing business owner, Business Hour is giving the SMME community the tools, courage, and visibility to thrive in a changing South African economy.


